Hindustan Unilever Limited (HUL) has acquired a majority stake in Indian skincare brand Minimalist in a deal that values the company at approximately ₹2,955 crore. The transaction marks a major moment...
Imagine going back to 1994 and asking people what a highly desirable product of the 2020s would look like. A large reusable tumbler with a handle, straw and dozens of colors probably would not have be...
You may have already seen the internet’s latest beauty meme: “pink Vaseline, brown Vaseline.” What started as a simple skincare video from Korean creator Min Day Lee unexpectedly turned the brand name...
Jonah Berger, Wharton professor and author of Contagious, has spent years studying why people talk about certain products, ideas and brands while ignoring others. In a recent podcast discussion, Berge...
